Retail Marketing Bachelor Essay Example | Topics and Well Written Essays - 2500 words

Retail Marketing Bachelor - Essay ExampleOther important applications include informing the details of the comp both to the gross sales personnel, suppliers and others so that they become aware of companys goals and achievements. Lets look at the essential elements of marketing plan for a computer-centralize system for a group of hotels.High fields Hotels comprises a group of five hotels based in Southampton and concentrates more on weeknight business clienteles. Employing proper technological applications for appropriate piss solves many businesss. High fields Hotels uses outdated technological applications that create more problems than solutions.High fields Hotels use standalone PCs to meet the requirements like billing, checking in and checking out of the customers etc. Using PCs is not the problem the problem arises due to non-availability of network systems in the five hotels. They dont have any central reservation systems that can keep them updated about the different acti vities of the hotels all the time.Most of the work is done manually at these five hotels. All the five hotel general managers are answerable to group managing director (MD). The hotel general mangers prepare a line by extracting the required data from various systems of the hotels and create management reports using a word processing application. This report is submitted to the group-managing director that would be analysed to make any changes in the daily activities of the hotels. FEASIBILITY STUDYFeasibility study is an important phase in the software development process. It enables the developer to have an assessment of the product organism developed. It refers to the feasibility study of the product in terms of outcomes of the product, operational use and technical support required for implementing it.Feasibility study should be performed on the keister of various criteria and parameters. The various feasibility studies areEconomic Feasibilityoperating(a) FeasibilityTechnical FeasibilityEconomic Feasibility It refers to the benefits or outcomes. We are deriving from the product as compared to the total cost we are spending for developing the product. If the benefits are more or less the same as the older system, thus it is not feasible to develop the product.In the present system, the development of the new product greatly enhance the accuracy of the system and cuts short the delay in the processing of Birth and Death application. The errors can be greatly reduced and at the same time providing great level of security. Hence, we do not command any additional equipment except memory of required capacity. No need of spending money on client for maintenance because the database used is web enabled database.Operational Feasibility It refers to the feasibility of the product to be operational. Some products may work very well at design and implementation but may line of descent in the real time environment. It includes the study of additional human resourc es required and their technical expertise.Technical Feasibility It refers to whether the software that is available in the market amply supports the present application. It studies the pros and cons of using particular software for the